With the rise of 360-degree videos and Facebook Live, video marketing in 2016 definitely saw a surge in popularity as an alternative form of content. Because of this, experts predict that by the end of 2017, online video will account for 74% of all web traffic1.
Video is fast becoming the dominate form of content that is engaging with your audience. Studies have found that 78% of people watching videos online every week, and over half are watching videos every day2!
If you haven’t done so already, take time to consider the benefits of incorporating video marketing strategy. Need a starting point? Discover the 6 key reasons you should be using video marketing within your website and social media strategy, and uncover the opportunity to reach and engage with your audience.